Arrow Electronics MWCA Activation
Client: Arrow Electronics
Location: San Francisco
Type: Trade Show
With the objectives of Arrow in mind, we collaborated with the client to create a show-stopping booth presence at the inaugural 2017 Mobile World Congress Americas in San Francisco. We complimented the attention grabber that was the Corvette Z06 with eight demo stations that showcased Arrow’s various service offerings. An impressive back wall was constructed to be the platform of Arrow’s partner presentations and to draw the crowd in. We tied it all together with Arrow’s simplistic black and white theme and abstract aesthetics.
Arrow’s presence aimed to highlight the SAM Technology within the Corvette, encourage uninterrupted flow throughout the demo stations and draw attention to the stage presence for Arrow’s supplier/partner presentations throughout the conference.