CLOUDY WITH A CHANCE OF MEATBALLS 2 FOODIMOBILE TOUR

Client: Sony Pictures
Location: 21 MARKETS Nationwide
Type: Mobile Tour
 

Cloudy With a Chance of Meatballs 2 came to life for children and families alike when two Foodimobiles visited 21 markets across the US. The truck’s menu was inspired by the imaginative foodimal characters, including a Hippotatomus (baked potato), Tacodile (chicken taco) and Watermelophant (watermelon)! Through a partnership with Feeding America, thousands of fans delighted in surprise visits from the food trucks, where they saw how much fun it can be to eat healthy. Kids were immersed in an educational, imaginative, and hands-on experience around beloved characters from the film.

In addition to creative development and tour management, Rubik also brought on a sponsor (Ortega) and designed and built the GPS enabled microsite to promote the tour. The tour generated 18 TV press hits, 2.7 Million in person impressions, 22,000 real interactions, over 40,000 unique visitors to the microsite and 16,000 real online photo views.

services: Concept Development, Mobile Tour, Field Marketing, Charity Partnership, Sponsorship Outreach & Integration, Website Design, Social Media Campaign, Reporting & Analytics