Cosmopolitan Magazine + Shiseido WASO: Beauty Launch Tour

Client: Cosmopolitan Magazine + Shiseido WASO
Location: Los Angeles
Type: Beauty Launch Tour

In an effort to drive awareness and sales for Shiseido WASO products, Rubik created a 2-day mobile activation in LA with Cosmopolitan Magazine and influencer Sophia Roe. Located near key Sephora stores, our sleek and stylish truck- inspired by the vibrant colors of Shiseido WASO products - caught the eyes of millennial consumers and drove foot traffic to the stores. Over 1,500 guests were treated to Shiseido WASO product samples and fresh juices designed by Sophia Roe and made with superfoods used in the Shiseido WASO products.

services: Concept Development, Food Truck Design & Fabrication, Graphic Design, Tour Management, Staffing