Deadpool 2: Believe In Your Selfie Museum
Client: 20th Century Fox
Location: New York City
To promote the release of Deadpool 2: Super Duper Cut on Blu-Ray & Digital, Rubik worked with 20th Century Fox to create a free shareable selfie museum in New York City from August 8-11. The pop-up museum housed 8 builds themed around key characters and moments from the movie.
From the Domino Room, to the Love Room, down to the Baby Legs couch installation, the goal of this pop-up was to create eye catching and selfie ready rooms that would draw guests into the space to get their photos taken and share over social media.
In addition to guests taking memorable Deadpool themed selfies, they were given on-brand premiums like trucker hats and tiny hand gummies on their way out of the museum.
Deadpool super-fans and selfie enthusiasts were not the only ones that got to experience the selfie museum. Deadpool himself Ryan Reynolds visited the pop-up to take selfies.