the emoji movie mobile tour
Client: Sony Pictures
Location: Atlanta, Dallas, Denver, Kansas City, LA, Miami, Minneapolis, Philadelphia, Sacramento
Type: Multi-Market Mobile Tour
To promote the release of Sony Pictures’ The Emoji Movie, Rubik created a branded glass truck with an interactive ball pit inside as well as a gif photo booth, corn hole games and character cut outs for guests and their families to experience.
The tour kicked off in June 2017 at Citizen’s Bank Park in Philly and across 6 weeks traveled the country stopping at other family friendly destinations like the LA Zoo, Coors Field, Mall of America and the California State Fair. The ball pit was the #1 favorite experience at the world premiere in LA, putting an emoji smile on kids and their families’ faces.
The tour generated over 25 Million Media Impressions and 420,000 Onsite Event Interaction Impressions.
For more pictures and highlights check out our blog post here