Location: Union Square, NYC
Type: Marketing Summit
Rubik hosted Fandom’s inaugural “Fan DNA: Marketing in the Age of Fandomonium” - an insightful kick-off to NY Comic Con for fan strategists where they unveiled their report, "The State of Fandom." The morning included speakers from different facets of fan-vertising, including Comic Con, The Walking Dead, Hasbro and Cirque du Soleil. The research came to life throughout the venue, including eye-catching neon installations of the key verticals - Movies, Gaming, TV and Anime. Attendees had their portraits drawn in comic book style, enjoyed coffee from the Fandom Cafe and drank green Joker Juice from of IV bags.