green giant food sampling program

Client: B&G Foods (Green Giant)
Location: State College, PA & New Jersey
Type: Sampling Series / Sponsorship activation

To promote Green Giant’s veggie tots products, Rubik coordinated with the mega brand to provide food sampling assistance at college football games. Spanning across 7 home games with the Penn State Football Team and The Jets, Rubik provided food handling specialists and college brand ambassadors to serve the products to guests.

In addition to providing food specialists, Rubik coordinated logistical details with venues and vendors to ensure a successful sampling event. The sampling series is expected to serve over 20,000 samples and reach over 1 Million Impressions.

services: Food Sampling, Staffing, Event Production, Venue Coordination