Downton Abbey Kitchen presented by Grey Poupon
Client: Grey Poupon
Location: Global - Digital
Type: 360 Partnership Campaign
When Grey Poupon enlisted Rubik to develop a robust digital campaign, we established a partnership with beloved PBS drama Downton Abbey. Named the Downton Abbey Kitchen presented by Grey Poupon, the program included a licensing agreement with the show along with a dedicated website (www.downtonabbeykitchen.com), a social media campaign across both brands, and a blogger program. The website and social media campaign featured recipes, etiquette tips and table settings inspired by the show. The bloggers (all food-focused) created custom recipes featuring Grey Poupon, and then traveled to London for an exclusive visit to Downton Abbey filming locations.
The program garnered 190 million earned impressions, over 80K engagements and over 100K website visits.