Heineken / Carli Lloyd Media Day
Client: edelman
Location: new york city
Type: Editor Event / Influencer Program
To promote the launch of the national “Soccer is Here” campaign, Heineken hosted an exclusive editor event for top tier sports and lifestyle outlets. Guests joined Lloyd – the top woman’s player in the world – for a day of interviews at hip venues in Williamsburg, Brooklyn, including indoor soccer, a rooftop happy hour overlooking the city and dinner at the neighborhood’s hottest new restaurant, Rider.