40+ MARKET MOBILE TOUR FOR HOTEL TRANSYLVANIA 3
Client: Sony Pictures
Location: Los Angeles, New York, Miami, Chicago, Detroit, Las Vegas, San Diego, Dallas, Washington D.C., Fort Lauderdale, Houston, Minneapolis, Kansas City, Philadelphia, Salt Lake City, New Orleans
Type: Multi-Market Mobile Tour
Rubik worked with Sony Pictures to create a delightful mobile activation to promote Hotel Transylvania 3: a snow cone cart tour! This tour traveled to 40+ markets across America, bringing guests and their families a delicious taste of summer vacation with colorful snow cones inspired by the Hotel Transylvania 3 characters. The activation also included a branded corn hole game and craft table, as well as character cut-outs for fun selfies.
For more photos and information about the mobile tour, visit our blog!