murad "connected beauty" editor event
Location: NEW YORK
Type: editor event
To introduce Murad’s platform “Connected Beauty,” we worked with the brand to create an immersive editor event for 75 journalists. Special guests, including Arianna Huffington and Mallika Chopra, reminded everyone to take time for sleep, meditation and wellness as part of a holistic beauty regimen.
And to help showcase Murad’s new products, we created an abstract cityscape product display for its City Skin Moisturizer; and a Marshmallow wonderland for its Marshmallow Powder MatteEffect Blotting Perfector. The event showcased Murad’s “eat your water” pillar with delicious and healthy catering featuring watermelon and a hydrating juice bar. Journalists could also immerse themselves into the VR station.