ortega street taco tour

Client: B&G FOODS
Location: 14 US markets
Type: Food Truck / Mobile SAMPLING Tour

Rubik worked with Ortega to create a colorful food truck which was taken on a mobile tour to promote Ortega’s Street Taco Kits. The truck hit 14 markets in various public venues as well as food and music festivals across the country serving up delicious taco samples. In addition to creative development and tour management, Rubik also designed and built a GPS enabled microsite to promote the tour.

services: Concept Development, Mobile Tour, Field Marketing, Website Design, event production