OUTFRONT Brings the Subway to Advertising Week!
Location: New York City
Type: Conference activation
For Advertising Week New York 2018, we worked with OUTFRONT to help launch their “United States of Audiences” with unique subway style activation. Inspired by OUTFRONT’s triptych screens in NYC subway stations, we created an attention-grabbing activation that included a subway tile backdrop, mosaic OUTFRONT logo, and a subway column. The subway column featured a branded sign that playfully riffed on the MTA’s signage while referencing all the audiences that OUTFRONT helps their clients reach. To emphasize OUTFRONT’s access to different audiences, visitors picked a branded premium from a custom-created OUTFRONT newsstand. Premiums ranged from bags of coffee for “We get you coffee addicts” to branded compact mirrors for, “We get you selfie takers.”