OUTFRONT: Advertising Week 2019
Client: OUTFRONT
Location: New York City
Type: Conference Activation
For Advertising Week New York 2019, we returned with OUTFRONT to promote their “United States of Audiences” with an activation that evoked the New York City subway and showcased how OUTFRONT connects advertisers to audiences. Highlighting OUTFRONT’s triptych screens in subway stations, we created an attention-grabbing installation that featured an OUTFRONT logo mosaic, subway tile backdrop, subway column, and custom-fabricated newsstand – where attendees were invited to select a premium that represented the different audiences OUTFRONT reaches. This year’s premiums included avocado savers (“We Get You Avocado Addicts) to face masks (“We Get You Glow Getters”).