Party City: Boo-Loon Land

Client: Party City
Location: NEW YORK CITY
Type: Pop-Up Event

We worked with Party City to build Boo-Loon Land, a first of its kind immersive pop-up balloon installation in NYC for a multi-day Halloween themed experience for all ages. Working with 4 critically acclaimed balloon artists and influencers who utilized Party City Balloons to make impressive installations that guests could take photos with and share. The pop-up included a retail component to buy Halloween balloons. We also helped curate additional Halloween Boo-Loon installations throughout the country at venues like Brooklyn’s Children Museum, American Dream and Discovery Children’s Museum.

services: Concept Development, Creative Direction, Project Management, Fabrication, Production, Staffing, Influencer Marketing