RIO 2 SUMMER PARTY TOUR
Client: 20th Century Fox Home Entertainment
Type: Mobile Tour
Rubik worked with Fox Home Entertainment to promote the digital HD and DVD release of Rio 2. With the hype around the World Cup and Rio, we were able to ride that momentum with 8 fun events and a robust PR campaign. Rio 2 Summer Party Tour guests watched the soccer matches and Rio 1 & Rio 2 in our outdoor pop up theaters, test their skills at the soccer drill station, fashion their own crafted Mardi Gras masks, star in their very own social media-shareable video and watch live Samba performances!
Press hits included Variety, Good Day New York, Good Morning Philadelphia and Telemundo, generating over 42 Million Media Impressions.