SAVING MR. BANKS UMBRELLA INSTALLATION & INSTAGRAM PROGRAM
Location: LOS ANGELES / SAN FRANCISCO / NEW YORK CITY
Type: Art Installation
Rubik conceptualized and produced a stunning umbrella art installation on Hollywood Blvd. in front of the Dolby Theater for Disney’s Saving Mr. Banks theatrical release. Passersby photographed the ephemeral installation thousands of times, and painters and sketch artists were seen creating original works depicting the display. The campaign was supported by brand ambassadors who passed out custom SMB umbrellas to guests who posted over social media with #SavingMrBanks.
As a purely experiential campaign without press outreach, the program saw over 1 million impressions onsite and online.