THE WEEK LIVE PRESENTED BY LINCOLN MOTOR COMPANY

Client: the week
Location: New York
Type: four sponsored events

Building upon the success of 2016's inaugural event series, we worked with The Week to bring this year’s events series to life. One main goal of these events was to bring awareness to the client’s presenting sponsor, The Lincoln Motor Company which we did through tasteful branding and a car display outside of three of the venues.

The series spanned a week and included the following four events:

  • A cooking experience at the Seaport Food Lab with renowned chef, Wylie Dufresne.
  • An advance screening at the iPic theater of the Sony film “Only The Brave” preceded with a Q&A with an editor and staff writer from The Week.
  • A book signing and Q & A with prominent photographer and photo-journalist, Jean-Pierre Laffont and his wife, Eliane Laffont at the Seaport’s Melville Gallery.
  • A VIP 20th Anniversary Lion King on Broadway experience which included a performance of the hit show followed by a Q & A and a behind-the-scenes tour of the theater.

Check out our blog post about the events here to learn more!

services: concept development, event production & design, sponsorship activation, programming, staffing